The Mavi Canvas

Taking my passion and converting it into a small business where I can use the profits to help my community!
Client
Personal Business
Year
2020
Skills
Commission Art Business Process Design

The Challenge

Art has always been part of my life though, funny enough, I did not think about making it something bigger than my casual creative release. However, three years ago I was inspired to create the Mavi Canvas, a personal business where I could sell my art and build my brand as an artist. Wanting to expand my reach, I decided to showcase my art with the community and find new customers by creating a social media account and building a personal website.

The Process

As I was reflecting on my own creativity, I realized that art was a big part of me -why not make it official? I started the Mavi Canvas journey by making my social media account, and slowly I started creating a small community. New clients started to reach out and asked to learn more about me and my process which led me to build my website. As I began to cultivate this new business, I reached out to mentors and small business owners that guided me to apply my business knowledge and created a consultation process for commissioned art pieces. Once I selected the website tool and built the content, I had a group of people test the website to ensure my customers  satisfaction. Although this is still in the beginning phases,  I am excited for what is to come for the Mavi Canvas brand.

I created @themavicanvas account in the Summer of 2019, since then I have interacted with new customers and followers - an amazing way to meet alike individuals passionate for the arts.

Selecting the right tool for my website was important. I wanted a site that complemented my personality and was easy to use for me and my customers. Having a business website has allowed me to solidify my brand as an artist.
One of the most frequently asked question I would get on my social media account was: "What is the process for you to create a custom piece?" I added a section in the website that briefly explains the approach to ensure the piece meets my clients desires.

The Impact

In the last three years I have painted 12 commissioned art pieces and exhibited my art  in 5 studios across the Houston area.  I have also partnered with a local business to support my community through t-shirt designs.  A large component of my intention behind my art is to support the LatinX community, which I did this year by donating part of my profits to a college student scholarship and hope to continue these efforts in the future.

Over a year ago, I got the opportunity to collaborate with a small apparel business in the Houston area. I designed 3 visual graphics that were printed in t-shirts, cups, and other wearable items.
As I continue to grow, is essential to me to continue to give back to my community. Using the profits from design collaboration, I decided to create a scholarship in partnership with SHPE-UH chapter. The goal is to give financial support to the selected student, as well as mentorship throughout their college career. When creating the application process, I wanted to challenge students to think about creativity in the Engineering field - the responses where truly amazing.

Self-Reflection

I leveraged my organizational and managerial skills acquired at work to develop this personal project. Also, I discovered new mentors that have guided me through the process which has allowed me to expand my customer reach and business skills.  I gained experience in driving a personal project plan, creating contracts, and developing a process to create commissioned art pieces. As I continue to grow, I want to reach new customers from different cities and exhibit my art across the country.

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The Mavi Canvas

Leading the Visual Design Team

I'd love to say hi!

Drop me a

message

mvpaezb@gmail.com